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  2. The television will be revolutionized

The television will be revolutionized

Amanda D. Lotz c2007 © New York University Press
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ISBN(s)
  • 9780814752203 (paper)
  • 9780814752326 (ebook)
  • 9780814752197 (hardcover)
Subject
  • Film & Media Studies
Citable Link
  • Table of Contents

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  • Frontmatter
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  • Acknowledgments (page ix)
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  • Introduction (page 1)
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  • 1 Understanding Television at the Beginning of the Post-Network Era (page 27)
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  • 2 Television Outside the Box: The Technological Revolution of Television (page 49)
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  • 3 Making Television: Changes in the Practices of Creating Television (page 81)
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  • 4 Revolutionizing Distribution: Breaking Open the Network Bottleneck (page 119)
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  • 5 Advertising after the Network Era: The New Economics of Television (page 152)
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  • 6 Recounting the Audience: Integrating New measurement Techniques and Technologies (page 193)
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  • 7 Television Storytelling Possibilities at the Beginning of the Post-Network Era: Five Cases (page 215)
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  • Conclusion: Still Watching Television (page 241)
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  • Notes (page 257)
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  • Selected Bibliography (page 295)
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  • Index (page 303)
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  • About the Author (page 321)
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